“Do you need some help with that?” a well-meaning middle age dad asked me as I walked into the lake at the end of a portage. I had a 36-pound borrowed kevlar canoe balanced on my shoulders and a gaggle of boy scout onlookers wondering how I was going to get the boat in the water three feet below me.
At the beginning of 2017, we launched our Public Lands Pledge initiative. So every time you've bought one of our products, we made a promise to donate a portion of each purchase to organizations that support our national parks, state parks, or other beautiful outdoor spaces. As we've said time and time again, we value transparency and accountability, so we want you to know that we've followed through on our promise.