At the beginning of 2017, we launched our Public Lands Pledge initiative. So every time you've bought one of our products, we made a promise to donate a portion of each purchase to organizations that support our national parks, state parks, or other beautiful outdoor spaces. As we've said time and time again, we value transparency and accountability, so we want you to know that we've followed through on our promise.
One of my absolute favorite things to do in the world is to hop into my trusty little SUV and drive west to explore this country’s rugged landscapes and the many gorgeous western National Parks this country has to offer. This past fall I was able to revisit the national park that completely stole my heart: Glacier National Park.
As American citizens, we have a unique and wonderful right, the right to enjoy beautiful public lands that are set aside for all of us. It’s a right rooted in the democratic idea that the country is for the people. This notion that land should be made available to every citizen, not just the wealthiest and most privileged among us, has long been a cherished part of our American fabric.