lake superior

Our First-Ever Public Lands Pledge Donations

Our First-Ever Public Lands Pledge Donations

At the beginning of 2017, we launched our Public Lands Pledge initiative. So every time you've bought one of our products, we made a promise to donate a portion of each purchase to organizations that support our national parks, state parks, or other beautiful outdoor spaces. As we've said time and time again, we value transparency and accountability, so we want you to know that we've followed through on our promise.

Kayaking Apostle Islands National Lakeshore

Kayaking Apostle Islands National Lakeshore

Gitchi was founded in the hand-shaped state of Wisconsin, near the ring finger’s proximal phalange, a place called Eau Claire. While we love to travel and see the many natural wonders of the world, one of our favorite places is in our own state, a place we call “the most superior of lakes” for reasons both affectionate and literal.