OUR RAISON D'ETRE (REASON FOR BEING)
Since the beginning, Gitchi has been guided by three principles:
- A passion for inspiring in others a love of outdoor places,
- A firmly held belief in using business as a driving force for good, and
- A desire for freedom and creativity in the work we do.
That’s our raison d’être. Our reason for being.
INSPIRING A LOVE OF OUTDOOR PLACES
We take journeys into the wild, feeling great reverence for outdoor places. And we want to inspire others to feel the magic of being humans on this amazing Earth, being a small part of something so much bigger than us. It’s a beautiful feeling of humility and connection.
BUSINESS AS A DRIVING FORCE FOR GOOD
We have an unwavering belief that appreciating the wild is synonymous with caring for the planet and its people. So we’ve set out to infuse sustainability into all that we do. We recognize that the creation of any product – even the ones that many companies label “eco-friendly” – is inherently detrimental to our planet. We consume resources along every step of the supply chain and in transporting goods to our customers. We promise to keep striving to create durable products that cause less and less harm, doing better with each new good we put out into the world.
CREATIVITY & FREEDOM IN THE WORK WE DO
We like to use our minds in creative ways. In founding Gitchi, we wanted to create something that was ours, that we could envision and grow from the ground up, that represented our values, and that allowed us to feel a greater sense of purpose in the world. We’re pretty sure that this desire is something that most humans share. So rather than sit back and let our story be written for us, we wanted to be the ones doing the writing.
Read more about the Gitchi Raison D'etre.
Before we ever sold anything, before posting photos to our Instagram account, and before meeting with an accountant to file business taxes, we took time to dream up and scribble down the values we wanted Gitchi to embody. These have become Gitchi’s North Star, guiding us as we continue to grow:
SUSTAINABILITY // INCLUSIVITY // TRANSPARENCY // AUTHENTIC RELATIONSHIPS // HUMILITY
GRATITUDE // CREATIVITY // CURIOSITY + LEARNING // KINDNESS // HAVING FUN
Sustainability: Seeking to incorporate environmental stewardship and social equity into all aspects of what we do.
Inclusivity: Helping to push the needle toward diversity and equality in both the outdoor industry and the great outdoors.
Transparency: Doing business in a transparent way, with unwavering integrity, and always being accountable to you as our customer.
Authentic Relationships: Creating authentic relationships with our customers, relationships based in trust. Knowing that by choosing us, you are investing in us. So we make sure you're investing in something that you value and believe in.
Humility: Doing good work while not taking ourselves too seriously.
Gratitude: Always being mindful of how lucky we are to do this work, with the great people we meet along the way.
Creativity: Doing work that is creative and inspired. Innovating and thinking outside the box, particularly when it comes to sustainability.
Curiosity + Learning: Asking questions, thinking deeper, and always trying to hone our skills and gain new knowledge to help us do better work.
Kindness: Treating others with warmth and respect.
Having Fun: Recognizing that life is meant to be enjoyed, and sharing that enjoyment with you and everyone we work with.
Co-Founder and Lover of Utah Waterfalls
Co-Founder and Lover of Oregon Waterfalls
The Gitchi name pays homage to our favorite of the Midwest's oceans, Lake Superior. Called "Gitchi Gumi" by the Ojibwe people, it has been a symbol of both incredible wonder and peace to many.
The Gitchi is where we ignite our adventure in the outdoors. Kayaking and swimming the sea caves (in summer). Trekking through the breathtaking ice caves (in winter). Cozying up to a campfire while entranced by the Northern Lights with the Gitchi's waves as our soundtrack.
This is the great water that holds a dear place in our hearts.